If you’re looking to build a brand for your company and establish yourself as an expert in your niche, then guest blogging should be your number 1 marketing tool. In fact, guest blogging is one of the most powerful forms of web content.
I’ve been a guest blogger for quite some time now and I’m really proud to have published over 100 guest posts within the space of 4 months!
So back to the main subject of this post: what exactly is guest blogging?
I hate to complicate things–so I’ll try to make this as simple as possible.
Guest blogging is the act contributing a quality to another blog with a link back to your blog.
It’s that simple!
You don’t have to be a blogger to take advantage of guest blogging.
Guest blogging can work for any kind of online business. In fact, most online businesses harness the power of guest blogging to drive traffic and build quality backlinks to their affiliate and business websites.
So now, how can guest blogging work for you? How does it work? Here are 3 reasons why guest blogging is a powerful web content tool:
1. Exposure
I love fame and I believe we all do. You don’t have to blog for 5 years before becoming a go-to-expert.
In fact, with guest blogging you can achieve great fame and exposure in less than 8 months. Bamidele Oni and Michael Chibuzorare two expert guest bloggers who’ve gotten exposure through guest blogging.
With guest blogging, you get your expertise and link in front of a high-targeted set of people.
Pro tip: If you want to get exposure through your guest post, then prepare your blog. Write 10 quality posts that’ll ”wow” readers that come to your blog. (This will wind up your traffic).
2. Guest blogging will position you as an expert
If you want to establish yourself as an expert and make your blog a go-to resource for web surfers then write ”epic” guest posts that drives comments. Here’s one of my post on Socialmediatoday that received over 2,000 views within 36 hours and about 300 visits to my blog within 24 hours:
The Best Days and Worst Days to post on Facebook
A great guest post will show readers that you know your game. Once readers see you as an expert, they’ll visit your site and if you play your game well by sharing informational contents on your blog, then you will easily convert them into regular readers.
3. Build Juicy, ”Fussy”, Backlinks!
When I first started out online as a blogger, I never really believed in building backlinks not until I came to know about guest blogging.
Guest blogging is one of the best and infact, the fastest way to build quality and juicy backlinks to your blog. By contributing a quality guest post to a top blog in your niche, you may never know who may link to it!
The key is to create a perfect guest post that’ll get people TALKING!
Pro tip: The possibilities of guest blogging are endless. Take advantage of it!
Other benefits of guest blogging
Attract quality prospects and subscribers
Win new businesses
Build relationships
Become a better website content writer
Learn to cater and write for any type of audience
Build a quality resume for yourself
Reach new community hubs
Have fun
Baby, You can rule your world (business) with guest blogging.
Now that you know this, don’t postpone or procrastinate. Start a guest post campaign today and stick with it until you start seeing gargantuan (immense) results.
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