Blogs are very useful Internet marketing tools. They’re a great way to share your fresh prospective with the world. Plus, they interact with search engines, in order to deliver quality traffic and garner you regular readership. For most business owners, and entrepreneurs, blogging is a necessary part of operating a successful business. No matter what type of business you own, a blog is an easy way to get your voice out to consumers. It’s necessary, but not always easy, to blog every day.
Continuously updating your site, with fresh content, can be daunting. Regular blogging becomes especially difficult when you factor in family and work obligations. It’s easy for your blog to take a backseat to other obligations. Because search engines notice when a blog is slow to produce content, it’s important to update your blog daily. So, how does the savvy blogger combat burnout, ensuring their site is updated regularly?
The following 5 tips are surefire ways to continue producing quality content, without wasting all of your precious time toiling away at the keyboard.
1. Set a Schedule Planning ahead, and creating a blogging habit, are two of the most effective ways to ensure your blog is up-to-date. You need to set a blogging schedule, and try to stick with it. If you always have a hour of free time, before bed, write your blog posts then. If you’re a mid-day writer, use a calendar to send you a reminder to blog at a specific mid-day hour. Choose convenient times, and try to create the habit.
2. Write Ahead Of Time Scheduled blog posts are a convenient tool, ensuring you’ll never miss a day. Most blogging sites, like WordPress and Blogger, offer an easy way to schedule future posts. When you have the free time, write multiple posts, and then schedule them to auto-post at a future date. Save even more time, by cutting down on consuming research time, and writing posts that all revolve around one single topic. For example, if you’re running a candy blog, tailored to DIY candy makers, create a number of posts around a single candy related topic. You could write about a popular candy buffet idea one day, and include a fun candy recipe the next.
3. Research Finding time to research new topics can be very difficult. Think about all of the time you spend doing leisure activities, like checking Facebook. If you have a few minutes of free time, do some of this research. Keep a notepad, and stock it with links to free images, and web pages devoted to your niche. When you do have free time to write, you’ll have cut back on the time you need for research. This will allow you to write for longer, scheduling more posts for the next few days.
4. Guest Blogging If you’re ever leaving town, or simply want a few days off, you could offer someone the opportunity to do your blogging for you. Many bloggers relish the opportunity for guest blogging, because it grants their blog more exposure. Writers guest blog for free, so you don’t have to worry about paying someone. Reach out to bloggers who write within your niche, and ask if they’d like to guest blog on your site. One person can manage your site for an entire week, or you could offer multiple writers the opportunity to each post something new to your site.
5. Keep it Simple Write smaller posts. It may seem that you’re doing your readers a disservice by keeping posts short, but research has shown that readers prefer shorter posts. If you have 1000 words written on a topic, why not spread that across multiple blog posts? You can break it up into two three posts, and then schedule those posts. Plus, if the information is good enough, your readers will return eager for the next installment.
Although you may think that regularly posting can be daunting, with these tips, it really isn’t! By following these simple tips, you can be on your way to a better blog. No matter what you blog about, your posts will be more meaningful to readers. By becoming updating your blog regularly with meaningful and useful content, you will be able to share your knowledge with other hungry bloggers.
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