Last weekend, I had the pleasure of meeting five professionals at the 2014 Affiliate Summit East who made six-figure salaries from blogging and affiliate marketing alone. Below, I list several of their tips and thoughts about how they became authority figures and industry leaders in their fields.
Enjoy!
@JohnChow
John Chow, John Chow dot Com
- Emphasized exercising good keyword research to win your audience.
- Wrote book and gained credibility
- People now view him as the authority on the topic, where before, no one would even care to contact him for speeches.
- Also encourages bloggers to pay for a customized theme and logo.
- This helps readers identify you as a “brand.”
@zacjohnson
Zac Johnson,President,ZacJohnson.com
- Details matter.
- Focusing on quality, not quantity, makes you money in the long run.
- He said that he still makes money off some posts he wrote several years ago.
- The reason for that, he admits, is because he took the time to make the post informative and easily findable in the search engines.
@wpbeginner
Syed Balkhi,WPBeginner.com
- Provide variety
- If your competition is writing posts, then create videos or infographics to stand out. Or vice versa.
- Use YouTube to find out what your target audience wants to know more about.
- YouTube is the second largest search engine after Google, so use it!
- Also use Twitter Search to find relevant hashtags for what people are talking about in your niche.
- This should help you formulate new post ideas.
@johnrampton
John Rampton,Search Engine Journal & Adogy
- Strategize
- You can write all you want about your passion, but without a strategy, you won’t make any money.
- Said he used to write 3 posts a day for 11 months straight and didn’t even make a dollar.
- Started to write for Search Engine Journaland then got the “bleed off” effect fromSEJ’s credibility to his own blogs.
- He strongly urges new bloggers to write guest posts on credible sites in order to gain a foothold in the industry through the right exposure.
- You can write all you want about your passion, but without a strategy, you won’t make any money.
- Spy on Your Competition
- Mimic what your competitors are doing and what they are not. Copy what they are doing right but also take advantage of what they are not doing.
- Said he used to spy on Forbes – a competitor at the time – and wrote similar articles forEntrepreneur.
- He then approached Forbes a while later and offered to write sponsored posts for them.
- He said credible sources will buy out their competitors’ writers if you are credible and well known enough.
- This is where the “bleed off” effect comes into play, he said.
@MattWoodwardUK
Matthew Woodward,MatthewWoodward.co.uk
- Create a Forum
- This helps generate a sense of community on your blog.
- It also helps drive discussion and makes it easier than one-on-one email correspondence with your readers.
- This helps generate a sense of community on your blog.
- Provide Case Studies/ Tutorials
- These posts have long-lasting life in the search engines, plus help you gain credibility over time.
- Hold Competitions
- Holding competitions generates user engagement and sends good signals to the search engines, thus allowing you to acquire more exposure and popularity.
What do you think?
If you liked any of the tips in this article, let us know in the comments below! Or share it with your friends on Facebook, Twitter, LinkedIn and Google+!
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