Making Your Website Mobile

Today’s customer is always busy and when they need to shop or gather information, chances are they will do that online. What’s even faster is when that customer can do all these online tasks from their smartphone or tablet device. Businesses have to be ready to configure their websites so that mobile access is not an issue. If your business does not have this feature, it may be time to build a mobile website.

Know Your Audience

The first task for any business to see if they need a mobile site is to know their customers. Where do your customers typically log in from? Does your website offer needed information and services for people on the go? When you answer these questions, you will get a better understanding of whether a mobile website is right for your business.

It Keeps it Simple

A mobile website is a great way to get the necessary information and services to your customers without a lot of fancy design elements. Your website can handle these additional elements, but with a mobile site, you can strip it down to what the customers need while they are browsing their phone on lunch or researching on their tablet in an airport. Without a lot of graphics and difficult navigation menus, the customer can get right to the heart of what they need from you.

When you give your audience what they are looking for in a simple and easy to navigate form, they will simply love you for that. Just think about how simple sites like eBay, Twitter and Craigslist are!

Easy to Setup and Maintain

A mobile website is a lot easier to work with than a highly developed website. That means you can have it setup quickly without hassle. With all of the company’s basic information available on this site, you may not even need to change the design as often as your change your website’s main design. However, if you do want to change the design, this can be as simple as a few clicks away.

With an easy to recognize domain name, easy setup and quick navigation for all of your visitors, a mobile website version of your main website can be a great investment. Not only will you give your current customers that option to access your site from anywhere, but you may also be able to attract plenty of new customers that are mobile-only.

Mobile is definitely the future, and this can clearly be seen by how fast companies like Apple are trying tochange the way we buy products with our iPhones. It’s not just about mobile devices changing their technology, but also how much people are now using their phones during the course of an average day. How many times have you checked your phone today?

In addition to the amount of people using their mobile devices on a daily basis for casual browsing and checking email, then when you throw in another 1.3 billion users on Facebook and another few hundred million on other social networks… that’s a lot of people who could end up on your site through a mobile device. The internet is quickly changing and it’s no longer just for people who are browsing from their home computer. The future is clearly mobile and if you’re site or blog isn’t mobile optimized, you could be missing out big time!