Take a look at your smartphone. It’s so much more than just a phone. It’s also your mobile email device, your MP3 player, your digital camera, your stopwatch, your PDA and even your fitness tracker. Manufacturers have taken all of these separate devices and amalgamated them into a single, convenient handheld. Why can’t marketing on the Internet be the same way?
Well, with Wishpond, it can. Instead of going to a number of different service providers to get all the various online marketing tools that you need, you can effectively get just about all of them through Wishpond. Now that’s smart!
Simple Tools for Epic Marketing Campaigns
No matter what kind of online business that you run, marketing is always going to play an integral role in your success. And there can be potentially manydifferent facets to your overall marketing plan. Wishpond aims to address just about all of them.
After signing up for an account (you can enjoy a 14-day free trial), you gain access to the main dashboard as shown here. There are effectively four different sections to the dashboard, each with a number of subsections with different tools.
In the context of your marketing campaigns, Wishpond provides easy-to-use online wizards for create landing pages, contests, coupons, forms and pop-ups. This includes support for A/B split testing, built right into the Wishpond interface, as well as support for contests across websites, social networks and even mobile. It’s really robust.
Complete A/B Landing Page Testing
Let’s run through one possible example of how you might choose to Wishpond. Creating a landing page is very easy with Wishpond, because you can choose from a large number of pre-designed templates, all of which can be easily customized via the WYSIWYG editor.
The templates are organized into different categories, like Ebook Download or B2B Lead Generation. Each of these can be previewed in lightbox form. Once you’ve selected your template, you can go in to customize it with your own text and images. It is completely a WYSIWYG editor, complete with a little toolbox for each element. You can bold text, change the alignment, insert a Google Map, change the font and more. You can design both your pre- and post-signup pages this way.
That’s just for one of your designs, however. What’s great is that you can click on a prominent button near the top to create an A/B split test. From here, you simply design your “B” landing page the same way you handled the first, saving it all and moving to the next step. The landing page can be placed on a number of different places, including a Wishpond subdomain, on your Facebook page, or embedded on your website. The “entry” method can be a simple e-mail address or, if you prefer, you can use “Like-to-see Fan-Gating” where the lead must first “like” your Facebook page before proceeding further.
There are additional options for creating retargeting ads, editing the page meta data, and exporting leads to list managers like Mailchimp, Aweber and GoToWebinar. Once you’ve inserted the appropriate code, your new landing page is live and ready to accept leads. Wishpond tracks all the traffic data for you.
Beyond the Landing Page
As mentioned, perhaps the greatest advantage that you get when you sign up for Wishpond is that you gain access to so many different tools for so many different aspects of your overall marketing campaign. The wizards for creating contests, coupons and so on are just as easy to follow as the one for creating a landing page.
For example, here’s what it looks like to create your own AdSense ad through Wishpond.
Again, rather than hopping around to different websites for different service providers, you can come to one convenient place to handle it all. In addition to Google ads, Wishpond can also handle your Facebook ads and retargeting ads, as well as the ability to advertise to your email list. And yes, Wishpond can do email automation campaigns too.
How Much Does Wishpond Cost?
Considering just how much you can do with Wishpond, the starting price of just $19/month (billed annually) for the Basic Plan sounds like a pretty great deal. That includes unlimited campaigns and online ads, as well as dedicated customer support. That’s with the 34% annual billing discount. If you choose to go month-to-month, the price jumps to $29/month.
Additional features become available at the higher price plans. If you want like-to-see fan-gating, that comes with the $37/month Plus Plan. With the $44/month Pro Plan, you unlock the leads database, more advanced options, and email marketing automation. And finally, the white label solution is $97/month. These are all on an annual billing basis.
To recoup some of those costs, you may consider signing up for the affiliate program that offers a recurring 30% commission, monthly payments and a 60-day cookie. They provide you with all sorts of marketing collateral to aid in your efforts and you can easily use Wishpond to promote Wishpond. Funny how it all works out, don’t you think?
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