One of the biggest reasons why so many web sites, blogs and online brands fail to make money with their audience and convert them into sales, is simply that they don’t have the necessary tools or tracking in place. As a site owner or online business, understanding what visitors do once they get to you web site is key. Tracking conversions and revenue dollars simply isn’t enough.
In this article we are going to cover three powerful tools that every site owner and brand should be using to not only better understand their site visitors, but also their intentions, frustrations and how to better cater to their needs. Such tools allow you to actually record visitors while they are on your site, create heatmaps of where users are clicking and some tools will even allows you to communicate with your audience while they are on your site.
Three Powerful Tools to Help You Better Understand Your Site Audience
As mentioned, we are going to focus on three tools and tracking methods to improve and monitor the performance of traffic while they are on your site. In most cases it would be advised to implement all of these methods at the same time, however they will also work individually. Compare each of the methods below and see how they could be applied to your existing web site, blog or online business.
Heatmaps
– Heatmaps allows site owners to track where their audience is clicking while they are on your site. As more users visit and click through your site, a heat map screenshot will be created based on where people are clicking (known as hot zones) and where they aren’t. Site owners can quickly understand what people are clicking on and looking for while at your site. This also allows site owners to see what areas your audience isn’t clicking on, which can then be removed for further engagement.
Feedback Forms
– Many sites will allow you to visit their site and leave at your leisure. One effective way to grab the attention of your site visitors and keep them there a bit longer is to offer them a short question or survey to answer — in many cases this is a one line feedback form. For instance, if you were running a conference or event, you could have a small feedback form popup in the bottom right hand corner of the screen and ask “Will you be coming to our event?”. Not only will this provide the site owner will valuable information, but it will start a two-way conversation with your audienceas well.
Visitor Recordings
– Imagine being able to actually watch visitors click and scroll through your site? It’s an amazing concept and also one that you could start implementing in your web site as well. While heatmaps allow for you to see where site owners are clicking, visitor recordings will allow you to see in real time where people are reading, clicking, scrolling with their mouse and why they are doing it. This is simply one of the best ways to improve your site performance and navigation based on real viewer results, while also helping you reduce your bounce rates in the process.
Each of these site tracking methods are unique and effective in their own way. Be sure to explore your options with each and see which would work best with your web site.
Infographic Credit: Hotjar
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