Social sharing is a great way for blogs to extend their reach and gain the attention of potential readers or customers. Even though social media sharing can help a blog to gain customers, fans, and/or supporters it can be a difficult task to achieve. With the help of the following tips and live examples, you will be able to get more social shares for your blog.
Create Great Content
The first step in getting more social media shares is to write content that is worth sharing. If your blog does not have interesting content, then it will more than likely not be shared. No one wants to share content that he or she barely wants to read. You have to make your content interesting! Also, research has revealed that people enjoy reading positive and inspiring content. When a person reads something that is uplifting then he or she will be more likely to share it on a social media page in order to help uplift others. The opposite can occur with a negative and gloomy post. If you have chosen to write a blog to bash someone or something or to reveal how bad your day is going then don’t expect to have that content shared.
Example: Years ago I wrote a free guide on how to setup a pay per click marketing campaign and also gave away a free landing page template. These were completely free resource and read by hundreds of thousands… ultimately making over $50,000 in new commissions for the blog.
Make an Interesting Headline
After you have created content that is worth sharing, it’s time to give it a headline. Your headline should easily capture the attention of your audience. Once your blog is noticed by potential readers, then the great content can continue to gain the attention of your reader and increase the chances of him or her sharing it on social media.
Example: Thanks to sites like Buzzfeed and Upworthy, coming up with ridiculously crazy and attention grabbing headlines is an ordinary occurrence now. Here’s a great infographic to help you come up with some killer headlines as well.
Include Social Sharing Buttons
With an attention grabbing headline and content that is worth sharing, add social sharing buttons to make your blog easy to share. If your audience reads your blogs and have to go through multiple and difficult steps in order to share it with others then these individuals will more than likely not share your content. Social sharing buttons can remove the difficulty out of the sharing process. By installing a button your content can be shared with just one click. Make sure that the buttons you installed are easy to spot and work properly.
Example: I don’t know why so many blogs forget to add social sharing buttons to their sites, while also forgetting to link them to their Twitter accounts in the process. Refer to this article for some of the best social sharing plugins available.
Interview Experts and Have Roundup Posts
A great way to not only increase social shares and engagement on your site, but also to create content is to interview other experts in your industry. Interviews and expert roundup posts are extremely easy to create, as you really only need to send out questions to industry experts.
In addition to having the content almost created for you, the majority of people who are being interviewed will usually share the content posted on your site as well. Not only will you get more social shares, but you can increase your blog audience by reaching their fans and followers as well.
Example: Interviews and roundup posts are extremely easy to create. We’ve been interviewing bloggers for years now and I actively participate in expert roundupsall the time.
Sharing the Content of Others
There is plenty of readers online that could potentially become fans, but to reach them you may have to share the content or blogs of other’s. Sharing other people’s content or blogs may cause a person to also return the favor. A share for a share.
Example: If you currently follow me on Twitter, you will notice I actively share content from other web sites and blogs. With over 50,000 followers I can help send traffic to some of my favorite sources, blogs and friends online. When you are actively sharing other people’s content, not only will they notice… they will usually start sharing yours as well.
Organize Your Content
So many readers today are on the go and as a result, they do not take the time to read full articles or blogs. Don’t let this fact discourage from writing, but yet let it shape how you organize your content. Since you know that many readers are busy bodies then separate your content with the help of paragraphs, subheadings, and bulleted points. If they skim through your blog and find it useful and interesting then this can help to increase your chances of having your content shared.
Example: Looking for a great looking blog that has dead simple visibility to reading content and no distractions in the process? Medium has quickly been growing in size and offers no distracting sidebars or advertisements to distract users from your main content.
Lock Your Content
You have taken the time to write great content, now take the time to partially lock it. Locking your content is a great way for you to reel in readers with your awesome headline and a sample of your blog. Once they have been reeled in with a sample, compel them to share your content with a simple request. If they want to read the rest of your blog then they will have to share your content. This technique will definitely create a load of shares, especially if you have written great content.
Example: Using a content locker is a great way to get more social shares and to get people to care more about what you write. Matthew Woodward continually uses content lockers on his site and you can see hisfull guide here.
It’s Time to Make Your Blog More Social
If you desire to reach more people and increase your blog’s fan base, then use the tips above to get more shares. The more people share your content the further your blog will be able to reach.
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