Did you ever waste your time onmarketing strategies that didn’t bring you any results?
If you ever tried Social Media Marketing my guess is that your answer is “Yes”.
There has been plenty of debate in the past on whether SMM is an effective marketing strategy and even today lots of marketers get discouraged after wasting tons of their time doing things that don’t have any visible effect on their business.
Getting more followers and retweets sounds nice, but what about sales and leads? Aren’t they the core of your business?
So in this article I want to focus on a single Twitter Marketing strategy which will outperform any other trick or tactic you may think of. And this strategy can be easily applied to other social media platforms as well.
What’s the point of growing your Twitter following?
Most people think that Twitter marketing is all about growing your Twitter following and “engaging in conversations”.
Well, let’s fast forward in future and pretend you’ve got the following you wanted.
Say you have 100.000 followers on Twitter. Did you know that roughly 1% of your Twitter followers will click the links that you tweet? This means you’ll only get 1000 visitors to your website once you tweet a piece of content from it.
Now do you think all the time and effort that was put into growing your Twitter following to a crazy 100k is worth an extra thousand visitors to your article?
One other general rule that most marketers advocate is that your own content should only account for 20% of all your tweets. And 80% of your tweets should be promoting the content of other people.
And now it seems that you’ve spent all this time growing your huge Twitter following in order to promote content of other people, not yours.
So instead why don’t you become someone, who’s content is being promoted by all these guys with huge Twitter following?
Creating Content Worthy Of Being Promoted
Like you’ve already guessed, that one powerful Twitter marketing strategy that outperforms everything else is creating outstanding content.
Just think about it.
If you create a stunning piece of content, all the Twitter big guys will be obliged to talk about it, because they have to constantly fill their 80% of tweets with something cool.
And all the people who will land on your awesome article will fill a strong urge to share it with their following.
The primary reason why people post something to social media networks is to create a better image of themselves in the eyes of their friends and followers. And your outstanding piece of content will make them look better once they tweet it. So yet again you win.
If your content is really good, people will consider you an authority and will be more likely to buy from you. And isn’t this what you’re really looking for?
And besides, since you’ll be getting a lot of visitors to your website and all of them will learn from you and respect you, wouldn’t they naturally follow you on Twitter?
How To Create Irresistible Content
That’s actually a science of its own. You have to study copywriting, human psychology and behavioral patterns, follow the trends, study your niche, research your competition.
But for now…
Just copy what worked and make it better.
Not sure whether you’ve heard about Brian Dean’s “Skyscraper Technique” that was getting a lot of buzz lately.
What you basically need to do is find a piece of content that got a ton of shares and make your own version of it. The trick here would be to actually improve that piece of content by making it better.
If that kind of article worked for someone else, it will surely work for you, especially if you manage to make it a lot better and more valuable than the original.
This way any guy with less than 100 followers can have his article tweeted by people with more than 100k followers and get tons of value from it.
PRO TIP: fill your article with “tweetable quotes” to boost your shares and use The “Drip” Technique to attract attention of the influencers.
Over To You
Do you still think that growing your Twitter following and “engaging in conversations” is the best investment of your time and energy?
Have you ever considered making influential people tweet your content as opposed to becoming one of them?
Do you think you can grow your Twitter following just by writing outstanding content?
Let me know!
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