If you have finally decided to start your own online business or blog, you have taken a big first step. Now it is up to you to make sure that all the time and money you’ve invested in your site is not wasted. Once your site is up and running, you will need to do everything in your power to let the general public know about it. There are many different methods you can use to promote your online business. However, one of the most important is search engine optimization (SEO). There is no question that SEO is a vital tool in today’s world.
There are plenty of services out there when it comes to SEO management and outsource solutions, and in this post we’re going to be sharing some of the most effective and well practiced methods, as recommended by http://www.bluehatmarketing.com. If you would like to learn more about their SEO services and how you can increase your search results in the process, be sure to take a look at the many different local SEO services they offer.
Help Your Site Rank Better with these Simple SEO Tips
1. Create Content Around the Keywords You Want to Rank For
This tip is probably one of the most simple, but most often done in the wrong way. Yes, you do want to create your content based on the keywords you want to rank for, but you also don’t want to write only for the search engines. Google is getting smarter and you need to create content that provides value, reads well and is something people would also want to share. To improve your chances of ranking content in Google, go for longer text articles with 1000 to 2000 words and stay away from posting smaller articles in the 500 word range. Longer and more details articles have continually been tested and proven to almost always get more social shares, backlinks and rank higher in Google.
2. Focus on Your Local SEO
Not all web sites or search rankings are created the same. For example, a company like eBay wants to rank for everything and they will take on traffic throughout the world. However, for small businesses and ones that are focused on a niche local market, it’s probably best for them to rank or specific keywords like “san diego car wash” and not just the word “car wash”. To see more examples of how this might work or your local business or blog, check out these local SEO services and case studies.
3. Site Rankings Beyond the First Page are Useless
When your site starts to rank in the search results, you are likely going to find that the majority of your keywords are ranking well beyond the first page of Google. The good news is that your keywords and content is starting to rank. The bad news is that 98% of people never go beyond the first page of Google. When you do start looking at what content on your site is ranking, focus on your best performing keywords and work on your content and backlinks til you start seeing keywords on the main page of Google.
4. Link Your Internal Web Site Content and Blog Posts Together
Lots of people like to focus their efforts on only getting outbound links back to their site, however internal links are nearly just as important. In addition to setting up a sitemap for your site, you should always link to at least one or two internal articles through your own site content. Not only will this help users better navigate through your site, it will also spread link juice within your site as well. Thanks to VerticalRail for the example below.
5. Use WordPress and SEO Plugins to Rank Higher
WordPress is currently the number one content management system in the world today. Not only is it free and easy to use, it’s also one of the best platforms for creating content that ranks well in the search results. You can also use powerful WordPress plugins like “Yoast SEO” or “All in One SEO Pack” to format your content, title and descriptions to rank higher in the search results.
6. Increase Backlinks from Relevant Sites in Your Industry
Ranking in Google is no longer a battle of who has the most backlinks to their sites, now it’s about who has the most relevant backlinks. This means you should be focusing your efforts on getting a few powerful backlinks from other authority sites within your niche, and not just focusing on as many links as possible. Google can now see which sites are linking to who, and the more relevant they are to your site content, the better.
7. Bring Your Social Media Followers Back to Your Site
Google absolutely loves social networks like Twitter, Facebook and LinkedIn… which is why you always see them ranked at the top of the search results. Toincrease social engagement on your site, be sure to link back to your own site content through your social profile pages, as this will send some link juice back to your site and help it rank higher in the search results. While we talking about social media, be sure to add social sharing buttons to your site content as well.
Simple SEO Tips that Drive Serious Results
Now that you’ve read through seven simple SEO tips for your new web site or blog, you can implement these best practices into your business today and start seeing better search results tomorrow!
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