3 Free Content Graders to Measure Content Value

In a previous post, I listed 4 free website gradersessential for any site to analyse its technicalities and make changes. In this post, I am going to list 3 free content graders which will analyse how your site content is performing and what improvements are necessary.

3 Free Content Graders for your Blog

Here they are:

1) Clarity Grader (Link)

It’s a linguistic analysis tool, which goes beyond marketing and technical aspects to analyse the site content. The free 7-day trial account lets you analyse 20 pages to determine the use of passive language, readability score, spelling mistakes, use of clichés and use of jargon.

2) LinkedIn’s Content Marketing Score (Link)

As the name implies, the data is an analysis of how your content is performing on LinkedIn channels. The score considers three factors: one, the measure of engagement in LinkedIn posts, updates and groups; second, the impression and views resulting from LinkedIn’s target audience; third, the impression and views resulting on competitor’s content marketing efforts.

The three factors give you a report on how your content is performing, peer benchmarks and scope of improvement. You can filter the data based on industry, company, seniority, region and job function.

3) One Metric (Link)

This is not a product per se but a VERY USEFUL Excel sheet which scores content to give a comparative chart of how a particular post is performing against others.

It took me about 6-7 hours to set it up because I don’t understand formulas but let it not deter you. I recommend everyone reading this post to use it.

Simply follow the instructions given on the linked page and setup your personal brand of metric page on Google Drive. With this tool, I can view how many Pageviews a blog post URL is getting, along with comments and social metrics from Twitter, Facebook and Google+.

Moreover, sync you blog’s RSS feed with IFTTT to automatically add new posts into the Excel sheet.

You’re automating everything and just hitting ‘Refresh’ to see content score. I am amazed that Moz isn’t developing this into a premium product or perhaps they are, we just don’t know it yet J

Conclusion

All the free content graders are good to keep handy to analyse blog content. Content and marketing should work simultaneously to fulfill targets. If you skipped it before, read the list of 4 free website graders and choose tools from there too, and create a complete site monitoring package.