How to Continue Facebook Page Engagement post-January update?

Facebook marketing was tough but it just now turned into a Herculean task, which can spell doom for many brands depending on Facebook to promote products and services. In a statement issued in January, Facebook will inflict harsher punishment on brands using the Facebook Page newsfeed to deliver overly promotional content. This is bound to crush Facebook Page engagement for many brands.

Specifically, Facebook will target sweepstakes and contests posts, and posts asking for likes, comments and clicks blatantly. Using Facebook for business is no doubt getting harder each passing day.

What is the solution?

Answer – focus on Facebook Page content.

You can continue to improve Facebook Page engagement by concentrating on the quality of content posted on newsfeed.

Here are some pointers that will help for sure.

Improve Facebook Page Engagement Post-January 2015 Update

Let’s see what they are:

1) Facebook Exclusive Images

What we often do is share the images posted on blogs on Facebook during post promotion. According to theFastCompany.com report, between Facebook images and text-based posts, image posts get 120% higher engagement.

I recommend you to create Facebook exclusive images for content promotion. You can DIY through Photoshop or hire an image developer in your team. The exclusive image should complement the post content.

2) Keep the Copy Short

According to this other FastCompany.com report, short copy gives 60% higher Facebook Page engagement. As such, keep the short copy below 250 characters.

Always remember that an ideal content marketing strategy should include both short form and long form content marketing ideas. While your blog host long form content, the social media shares should be short form content.

3) Link Preview

When posts are shared on Facebook directly from the blog social share button, Facebook pulls in data and the image may sometimes get misaligned. We often see wrongful image-preview on Facebook, isn’t that true?

Therefore, even if you’re unable to create Facebook exclusive images, use the post image but ensure it is configured to display correctly. If you use the Yoast SEO plugin, you can upload a specific image size or while sharing directly from Facebook, upload the image every time the post link is shared.

Paid Facebook Page Engagement

Since organic real-estate is almost ‘nil’, try getting organic traffic and if it doesn’t work, try the paid Facebook Page engagement platform.

Facebook is heavily maximizing the platform to earn advertising revenue. If you have a budget, try paid advertising.