It’s not enough to have something to share when you’re writing blog posts,you need to understand the techniques that will attract as many readers as possible to get your point across. Although there are lots of different ideas about how you can drive traffic to your site, there are a few rules that are widely accepted as the best ways to write compelling and engaging content on a consistent basis.
Here’s a few tips on how to write great blog posts.
You need to be sure that the blog is scannable. This is a medium that works hand in hand with search engines and that means you need to have an eye to what attracts those Google bots as well as human readers. Keep in mind that most Internet based readers scan the copy they read for interesting points that jump out at them. That means you need to do away with large blocks of text right off the bat. Lists are a great way to present your points and bullet points are still one of the best ways to allow visitors to get to the information they want.
- Formatting is another essential ingredient. Draw the reader’s eyes to the points you want them to see with bold and italics as well as underlined text. Being flexible with the font size is another great way to capture someone’s attention. Keep in mind that your blog post still needs to be cohesive. Using these techniques enable readers to scan the information but it still needs to make sense when read from start to finish as a whole. Blog posts that are well written and formatted will build your readership.
- Don’t meander. Studies have shown that you only have a few seconds to attract and keep a reader’s attention. You can’t do that if you don’t have your thoughts organized. One of the most important techniques you need to learn to be a successful blogger is the art of writing well. That comes with practice, self editing and the patience to write more than one draft to ensure you present a professional end product.
Writing great blog posts is all about being consistent as well. Readers that want to follow you will want to visit your site at the same time to read a new post and establish a routine. Working at blog posts diligently also helps you to hone your technique and establish a voice that you’ll come to be known by.
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