There are many reasons to use pay-per-click (PPC) marketing, with search engine optimization (SEO). By using these two proven online marketing strategies together, a website owner can generate a much larger amount of targeted traffic to their website than they would likely generate by just using one or the other.
Reaching More Potential Customers
By using SEO and PPC, you will ensure your website reaches many more targeted customers.
Website owners frequently scale down their PPC campaigns once a website ranks on the first page of Google for targeted keywords; however, scaling down a PPC campaign for a website once the website ranks high in the search engine results pages (SERP’s) can cause the website owner to miss out on a large amount of highly targeted traffic.
Many times, the first few ads in Google are paid ads, and you can place your ads in these sections by using PPC marketing.
PPC Insights
SEO results do not occur over night; however, PPC can! By using PPC, a website owner can easily determine which keywords are generating the largest amount of conversion/goals, which could be a website inquiry or ecommerce transaction. Once a business understands which keywords convert, they can target these keywords in their SEO campaign, without waiting several months to see if it is successful or not.
Social Media Marketing
Social media networks are very powerful marketing tools, and a website owner can consistently update their profiles on different social media networks in order to generate from traffic from them.
In addition, many social media networks are now using paid ads, you can deliver ads to very responsive customers that are already interested in the niche, using interests and categories options.
Eliminate Negative Posts or Reviews
Occasionally, a person may say something negative about a business or about a website. While the fact that they have shared their opinion is great, a website owner can use a wide variety of different SEO and PPC techniques in order to ensure that any bad reviews remain at the bottom of any search engine results.
SEO and PPC can be excellent ways to drive negative reviews to the bottom of the results because they ensure that both organic results and paid ads that are generated by the website owner’s marketing campaigns will be much higher in the search results than the negative review when people search for targeted keyword phrases.
Increase Exposure Resulting Improved Rankings
PPC cannot directly affect SEO, however if the website is interesting, funny or informative, many people are likely to share certain pages of the website or the website itself on various blogs, social media networks, web 2.0 pages and other websites.
When other people share a website, the website receives more backlinks, and establishing backlinks naturally is one of the most effective SEO strategies.
There are many reasons that a website owner should use PPC with SEO. For more information, contactWhite Chalk Road a SEO & PPC agency. Start using both marketing strategies today to reach more potential customers, learning more about which keywords with the highest conversion rates.
Aaron Jones is an Online Marketing consultant in California. He has worked with major brands globally and currently focusing on holistic inbound marketing approaches with his clients.
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