Make an eBook that sells: Writing process

After we have shared some information about ebooks and how to research your market audience, it’s time to start the writing process.

In this process, you will start to write and write about the idea that you have, keeping in mind the research that you had done as in the previous post.

Before we start, this really bears repeating: Quality is more important than quantity!

Now let’s see the steps to create a great eBook.

1-Choose the title:

Before you write even a single word, think about the title. It’s important that you take some time to think about it, because it can make or break your eBook. With a magnetic title, the reader may choose to see the product or not. So, really spend some time thinking about it.

The best eBook that has all the amazing headlines used widely by pro bloggers is Headline Hacks. It’s written by Jon Morrow, the owner of Boost Blog Traffic. He is also an associate editor of Copyblogger, so you must check this eBook for the best title for your book.

However, I also want you to use your creativity to come up with an original title.

I will give a few of the amazing titles that will make you want to read the rest of the ebook.

From the examples:

• Headline Hacks
• 31 Days to Build a Better Blog
• How to Create Compelling Content that Attracts Readers and Search Engines
• Engagement From Scratch
• And many others….

So, before you start, choose a compelling title so that when you write, you don’t go out of the main theme.

2- Outline the eBook:

By outlining, I mean make a simple table of contents on paper, and put the main points that you want to cover.

Take your time in making this, no problem; this is very important, as this will let you cover all the important things about your eBook idea.

3-Start writing the eBook:

Now before you write anything about your idea, it would be better to write something about yourself. This step is optional, as this will give a good touch to your authority.

After you have outlined your idea, it’s time to write the eBook. Start to cover all the points in your new worksheet. Don’t care about grammar for now; just write and write. After you finish writing, start to edit your eBook from the beginning.

It’s better if you leave the document for 2-3 days, maybe more—then edit it.

But before you write, keep the following points in mind:

1-Love what you write in order to create great content:

Yes this is really an important point. If you are bored while you are writing, you will try to finish the eBook as fast as possible and publish it ASAP.

By this way, you will gain bad reviews and everything you did will go in vain, and you will lose all the benefit of your efforts. Worse, when you try to create a new eBook, no one will download it. If your first impression is bad, there are no second chances. So, love what you do in order to create killer content the first time around.

2-Try to show an idea that you have benefited from:

For example, if you write an article about how to bring 10,000 subscribers—and you don’t have even half that number—when people know this, they will not download your eBook.

Another example would be writing a book called, “How to Get Page Rank #5 in the Next Update” and your blog doesn’t even have a ranking of #2. Of course you will lose your authority, and you will not make money or even bring traffic.

These two points are really important to consider before you even write the content. Don’t concentrate on making money only; you will make some small amount but you will have negative reviews, which mean no sale ever for this eBook.

Besides these 2 tips, don’t forget the research that you did in the previous post.

Here are some other tips to make your eBook better:

Use Microsoft Office 2007 or above:

There is a huge difference between Microsoft Office 2003 and Microsoft Office 2007 or newer versions. The best thing is the grammar and spell check. Also, the layout is much better. Basically, I could say that you should MUST use Microsoft Office 2007 or newer.

Care about the layout:

After you finish your eBook, check its layout. Will people want to finish reading the eBook or not? You should see whether you liked it or not, so that other people like it the same way. Try to imagine looking at your eBook the same way your audience will.

Use images inside the eBook:

Try to use images inside your eBook, since people don’t like to read only words. As the saying goes, a picture is worth a thousand words. So try to put a good number of images in your eBook, but don’t put too many.

Summarize your eBook at the last (important):

After you have finished writing your eBook try to summarize everything that you have covered in the eBook in a small number of words. This will give it a professional look.

Fonts and colors:

Use different fonts, maybe 2 or 3. Also, use a black font as your main color, but you can change the color of your headlines and some other important phrases.

Last words:

These were some tips to make your writing better, try to follow them and wait for our next post on how to publish your eBook.

Tell us what you think about this post! Are there any other tips that we could add?