Some Common Blogging Mistakes You Need to Avoid

It doesn’t matter whether you’re looking at creating an additional revenue stream for what you’ve got to sell by generating more exposure or are just looking to bump up your readership, you need to be sure the blogs you’re either writing yourself or hiring out for are the best they can be.

Start by avoiding these common blogging mistakes.

• Assuming the readers will follow your every word. Studies have been done that tell us even the people that are interested in what you’ve got to say will only scan the text looking for high points of interest. Still, a quick look at the text on the web will expose bulky paragraphs that are better placed in yesterdays textbooks. Avoiding this crippling mistake is as easy as dividing up your thoughts into bullet points that are all self contained little pieces of information. These smaller paragraphs catalog what you’ve got to say into chucks that stick with interested readers.
• Hammering at the Hard Sell. All of the mistakes listed here will turn readers off and away from your posts and any hard sell techniques are right at the top of the “don’t”‘ list. Nine seconds. That’s all you’ve got to capture a reader and turn them from a visitor into a buyer. You just won’t get that done with ad copy. Maybe today’s readers are more sophisticated, perhaps more impatient, but certainly they want to feel like they’re getting something for nothing when they skim throughweb content. Provide them with some free information and they’ll look up to you as the expert in your field and buy what you’re selling.
• Writing Bad Headers. Remember that web writers skim and don’t read word for word. That means they need to get to the information they want as quickly as possible. Bullet points and bolding key phrases is all well and good, but well written headers are like accurate and enticing posts on a highway with someone who wants to be told where the excitement is as they speed along. Being creative is great, but you need to make sure you’re getting  the point across as to what readers can expect when they take your cue and read what’s under the header.
• Stay the right size. People don’t read on the Internet, they glance. You might have 600 words on the subject at hand, but the chances are no one wants to read it all. Less is more and smaller is better when it comes to the size of the more effective posts.

Finally, you need to be consistent.  If you follow the rules listed above, you’ll get a readership that will be looking for more posts on a regular basis. Posting at the same time establishes a routine that draws even more readers in.