Here’s a few marketing tips to help get your blog found

Competition on the Internet for blog exposure is intense so you’ll need to use any and all of the techniques available to get a coveted top position in your niche market. If you take the time to write and maintain ablog, you should take a few moments to go over these simple tips that will make a difference.

1. Know your audience. You need to pick a demographic and stick with it. One of the best ways to do that is by doing a little research and social media can be a big game changer. Using Twitter, you can find out the trends that interest the people you want your blog to reach and reading what they’re posting on Facebook is another valuable tool.

2. Be an innovator. It’s good to take direction from other blogs in the same genre that you enjoy, but you need to be careful not to copy anyone else. Remember, you need to build credibility as well and one of the best ways to do that is by providing links to back up the information you’ve used.

3. Guest blog. There’s no better way to get the word out on your blog than by writing for someone else’s and then linking back. Here, best techniques aren’t just about posting to other blogs of a similar nature. It’s necessary to think big and try to get a slot in blogs that already have an established following.

4. Adapt to each social media site.  Depending on the site you’re looking at, using social media correctly to distribute and expose your blog means using different profiles. Friendly is great for Facebook while all business is the best method to use for Linkedin. Each profile can highlight something different so you can get all the different facets of your blog and personality out where potential readers can find you.

Finally, you need to be consistent to get noticed and that’s about more than just posting a quantity of blogs. The text needs to be original and posted at around the same time each day. Remember, the people that you’ll want as readers will be more likely to add you as a regular part of their reading routine when they know where and when to find you.