How Promotional Marketing Makes You Money

The challenge with any form of marketing is that sometimes, it can be hard to quantify the return on investment. With so many different streams of sales and marketing leads occurring at once, how can you be sure using promotional products won’t come at a cost?

We’ve worked with a number of different clients over the years who love taking branded products to exhibitions and giving them away at festivals and events. Here are some of the reasons they’ve mentioned for using them.

You stand out

Every single one of us has wandered around an exhibition simply to pick up some ‘freebies’. Whilst you’re almost always guaranteed of a cupcake or two, other products make you want to stop and talk to the company. Naturally, if you can choose appealing products, you might find that people will take the time to stop and talk to you. Whilst their original intention may just be to get their hands on one of your 6 can coolers or a beanie bear, stickers such as these, few will be bold enough to take a product without talking to you. Many often find that the initial hook to give someone a reason to talk to them also has a way of opening up a conversation almost immediately.

They’ll remember you

Even if someone spots your stand at an exhibition or talks to you at a conference and you have a great chat, realistically they’ll probably rub shoulders with hundreds of other people on the day. Business cards can be lost, and faces forgotten, but the person who gave you a shower radio and made a joke about it is sure to remain in your memory. Promotional products can help you to become that little bit more memorable amid a sea of other companies and people, giving them a reason to respond warmly when you call them up after an event.

You’ll be there when they need you

In case you missed it, we previously shared a piece on our blog that looked at the most effective promotional products. BPMA research has revealed that most workers will have a number of different branded products on their desk at any one point in time. If your company name, contact number and what you do is right there in front of them, you can be sure you’ll be the first one they call when they decide to seek out an agency, printing company or service provider.

Quality products ensure loyalty

Marketing is all about making those small connections in someone’s mind that give them a good gut feeling about you. Recently, we heard a story of how one individual chose one law firm over another because the first had given her a extremely high quality pen, ‘which made me feel as though they really cared about me’. Corporate gifts and loyalty rewards keep customers coming back to you when the competition would otherwise have a look-in.

This article was written by StaySourced specialists in the effectiveness promotional product marketing.