Some Great Tips for Writing Killer Content

By now you’ve heard it time and time again, but it bears repeating—there’s no substitute for writing killer content. It’s not just writing about interesting topics and writing well anymore either: in today’s market you need to know how to adjust your efforts and combine them with solid white hat SEO techniques.

Content Is King

First off, you need to make a decision about the length of the piece that you’re writing well before you start to make any decisions about where to place keywords and links. The conventional wisdom for blogs is the pieces should be anywhere from 200 words to 1000 words depending on the subject matter, but there are no hard and fast rules.

Just remember that most people reading your blog online will be scanning and not looking to read the piece in its entirety in one sitting. That means shorter paragraphs are better than longer ones and bullet points and subheaders neatly categorize the work so readers can get to where they need to be quickly.

Be Clear and Concise

It’s also important that you learn to be clear and concise when you’re writing. Getting straight to the point is one of the quickest ways to hold your readership’s attention. Meandering all over and getting off point will have people clicking away from you and on to competitors’ websites. Learning a few rules of self-editing can be invaluable as this technique will help you cut down on the words that are unnecessary in a sentence or even a paragraph.

Adding those keywords

All the while you should be aware that keywords need to be placed in the right locations. Usually, one keyword per every hundred words of text is a good marker to go by, but that hint only provides part of the picture.

Finding the right keywords is a process in itself that involves research and deciding on which target market is in your best interest. After you’ve gone through that process, it’s best to blend the keywords into the text as much as possible so they don’t stand out.

Remember that writing killer content involves a few different variables so that in the end you have a complete package that scores with the search engines and your target market at the same time.