Here’s a few reasons why your content marketing efforts fall short

Marketing on the Internet is different from other types. Rather than trying to sell outright with various hard sell techniques, content marketing seeks to engage an audience with the clear objective of getting them involved in a conversation that will eventually wind up in a sale.

That said, here’s a few reasons why your attempts at Internet marketing have failed.

• You’re cutting corners. Remember online is much cheaper than other forms, so cramming all your relevant information onto a landing page or newsletter just won’t do for several very good reasons. First off, having some bulk to your efforts which means a few pages allows for an seo campaign that will gain some traction. Second, building up a good trusted relationship with clients and prospects means a sustained effort on a website that becomes the foundation where you can touch base and everyone who is looking knows where to find you.
• There’s no value in your content. When you’re only supplying weak content that’s designed to get people to sign up for a contact base, your efforts will backfire. Being personal and supplying new information that people won’t be able to find somewhere else easily is the real basis for content marketing that sticks.
• You think people aren’t reading what you supply. How many times have you clicked on a title for one article to find the link goes to text on a completely different subject? Ever read the headline for a piece that has nothing to do with what’s under? Writing only for seo can make your text clunky and hard to read, but having little or no regard for the people who will pay attention to your online marketing efforts scuttles all your efforts right away.

There are some basic techniques you need to incorporate into content marketing and forgetting to add a call to action can be disastrous. Worse yet, add several at the same time so you’re not really sure what’s working and what isn’t. Finally, you can’t expect miracles and quick responses just because you’re working online. Any well built web content marketing campaign can take several months to gain any traction at all and you should have decent analytics to keep track of your progress along the way. Always be ready to take a look at your keywords as one of the fundamental building blocks that can be changed out when needed.