As time goes on, businesses are fast realizing the importance of content marketing on the web. Just the same way social media marketing has taken over other forms of advertising, content marketing is just on the horizon.
You need to create compelling, relevant and up-to-date blog posts for your audience in order to keep abreast of the fast-paced social media marketing world.
But a lot of marketers are often overwhelmed with so many options that they rush through the process and end up producing mediocre and below-standard content.
In case you are guilty of this act and are thinking you’ll always get away with it, well let me tell you where you’re being hurt.
Quality Determines Association
As Google becomes more determined to drop websites/brands associated with low quality content, it’s only a matter of time before other people and brand representatives start ending their associations with brands producing low quality content.
If you want to associate yourself with authorities and influencers in your niche, you have to be known to write high quality blog posts consistently. It’s the same for brands.
Use high quality, and well-directed content to attract and engage followers and readers. And you’ll soon be established as an authority that everyone wants to be associated with.
Brand Credibility
Credibility is all that matters in a world where sole business interactions take place behind the screen. Your brand is not just what your tagline and logo says about your business, but it’s the experience your services have on end users.
If people came to your blog in hopes of learning more about how the services your business offers will benefit them only to find low quality content, won’t that send a bad signal about your brand?
For you to create a brand that has strong credibility, you need to position yourself as an expert.
Why must another business trust your SEO Company to provide the best quality services when the contents on your website tells them you do not know what SEO means?
Your Brand, Authorship and Google
Google authorship is one of the latest algorithms used to rank content publishing brands in its search result pages (SERPs). This algorithm is one of Google’s measures to tackle the increasing rate of low quality contents spreading across the web like infective pests.
Google authorship aims to connect contents to their authors and use the quality of the content to determine how the author ranks when a subject he talks about is quarried in search. For instance, if an author is known to discuss an important subject like the best link building measures, the quality the author has earned can determine where his articles rank in the SERPs for that keyword.
Bad Social Reputation Can Hurt Your Brand
One thing you’ll want to agree to is this, for your brand to get noticed you have to target social media. Social media can easily favour a brand over the other, depending on the number of times a particular brand is shared across social media.
If you’re going to earn the trust of social media users that will share your content, it is inevitable that you create high quality content. Content that did not receive a lot of attention, research and dedication will only remain redundant on social media, and thus cause you to lose business to your competition.
Your brand will struggle on social media if you are unable to come up with content that compels users to willing share it across the web. What more, your brand will be portrayed in a poor light on the social media and people will distrust your recommendations if you consistently push low quality content across to your followers.
Google Penalties Await Brands Producing low Quality Content
You are definitely aware of Google Panda and Penguin, right? There’s no need to do an introduction on these lovely creatures, as a lot of us are well familiar with them. But it’s worth noticing that not everyone has been hurt by these creatures.
Brands that push low quality/shallow content on the web have a greater chance of being hit by one of these cuties, causing a back-drop in rankings. This will also result in the affected brand getting hurt financially.
In order to prevent your brand from getting hurt, look at how you can easily know if your content is low quality below:
- Duplicate content (the worst offender). Such as changing words to form new blog posts, reusing the same content more than once.
- Keyword stuffed content (outdated cheat to game keyword rankings through blog post).
- Irrelevant/Shallow blog post. This type of content adds no value to the readers but wastes their time greatly.
- Finally, bad grammar, low standard sentence structure in blog posts.
What other ways do you know a brand could get hurt by posting low quality content? Please let us know by sharing your comment
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