One of the most important responsibilities that any businessowner must perform is to ensure that the credibility of their company
stays intact. Without it their goal to succeed in promoting and selling their products will not be well received. The result would be a disappointing decrease in revenues that would lead to bankruptcy. If the credibility of their business organization is well-received and have been proven to satisfy the needs and wants of their clients, then they wouldn’t have any problem in achieving success. However there are times when a business receives negative comments about their company or the product their selling. When this occurs, you will need serious help before the damage gets bigger.
stays intact. Without it their goal to succeed in promoting and selling their products will not be well received. The result would be a disappointing decrease in revenues that would lead to bankruptcy. If the credibility of their business organization is well-received and have been proven to satisfy the needs and wants of their clients, then they wouldn’t have any problem in achieving success. However there are times when a business receives negative comments about their company or the product their selling. When this occurs, you will need serious help before the damage gets bigger.Online Reputation Management
Online reputation management refers to the practice of monitoring a business reputation when it comes to addressing negative publicity that are damaging to the organization. This practice shall be the one to help your business get out of the hole that it is in lately. They will help influence the masses not to be deterred with the negative comments that some customers are saying.
How do online reputation works?
To keep track of what your customers are saying against your products they will use customer feedback. These feedbacks that your business is receiving will show early signs to reputation problems. Once situations like this occurs, online reputation management usually focuses on pushing down negative search results by publishing more articles or blog posts saying positive feedbacks on their products. Usually internet produces articles or blog posts that are published the latest. Thus the negative posts will show up in the latter pages of the search engine results.
In addition, online reputation management helps bridges the gap between businesses and their clients by helping businesses notice the difference between how they see themselves and how others sees them. It is very important for businesses to know that not everyone is entitled to agree with what you say about your products. You don’t have to feel bad about it. You cannot please everybody. What you can do is focus on your clients who are continuously patronizing what you’re selling. They should be the one you need to take care of.
Can negative publicity be avoided?
Negative publicity cannot be avoided as you cannot control what others have to say against your product. It is their right to express their feelings. However, you can avoid the situation from getting worst. First, never argue with your clients online. Even if you don’t agree with the opinions of your clients, learn to control your temper. Instead, apologize to them and ask them what you can do to make it better or offer them freebies to appease their frustration. Once you lose your temper, you might say something insulting thus aggravating your customers more. Keep in mind that other people can read what you are writing. If they see that you do not have the capability to handle your customers, you will start losing them one by one.
Second, whatever articles, blog posts, or comments you submitted online can never be deleted. Hence, you have to avoid from arguing your clients online. Even expressing political opinion might do some damage to your image thus affecting your business. Not all might agree with what you have to say. Therefore, refrain from being too expressive online as any subject related to politics is very sensitive.
Third, provide good customer service. Customers would want that their questions or complaints are addressed to immediately. If you can provide answers or solutions to their problems as soon as possible, you won’t have to worry about negative publicity. In addition, never make an excuse for your lapses. Customers always expect that you should know everything or have prepared solutions to all possible scenarios that might happen in the future. They never accept excuses even if it is a reasonable one.
Making a strategic plan
To come up with good business strategies, you need to create a strategic plan; a plan that covers all aspect of your organization such as goals, objectives, budget, and finance. If every detail is written and has a plan of action, rest assured that when you experience situations where your organization receives negative publicity, you will know what to do.
No comments:
Post a Comment