We may talk about search engine optimization, mailing lists and social media, but one of the most valued and utilized sources of traffic on the Internet today is via pay-per-click advertising. This includes the ads that you see at the top of a search engine results page, as well as the ads that you may seen embedded on various sites around the Internet.
As a pay-per-click advertiser, you want to make sure that you are only getting legitimate and targeted traffic through your PPC advertisements, but how can you track all of that? One of the more powerful solutions you may consider is ClickReport, a web-based utility for click fraud detection and monitoring.
What Is ClickReport?
In short, ClickReport is a PPC policing program. It allows you to get full statistics and analytics regarding the traffic that is being directed to your site via your PPC campaigns. This allows you to see all the PPC click activity each day in form of reports, gaining insights into the IP addresses and locations of those visitors, as well as pertinent data about date, time, keywords and more.
The setup and configuration of the system is reasonably straightforward and only takes a few minutes. After naming your campaing and defining the landing pages that you want to monitor, you add the unique tracking codes to the source code of your pages and amend your PPC ads accordingly. What’s great is that ClickReport can go beyond “just” reporting and offer a more active approach to preventing click fraud.
Warning and Blocking Click Fraud
Monitoring the ad clicks that are coming through your PPC campaigns is important. You can see the search keywords used, the referring website information, the location of the visitor and so forth. Going further, ClickReport can prevent, warn and block click fraud too. Have a look at the video demos for a little more insight into how the system works.
One of the more notable features that you’ll find are the pop-in warnings. You can define the criteria before a pop-in warning appears, but the idea is that if a certain IP address or location clicks through on an ad a certain number of times within a prescribed period of time, the visitor will be shown a window encouraging them to bookmark your page instead of clicking on the ads to get to your site. The content of this window–and the triggers that activate it–can be fully customized to suit your needs and preferences.
Maximizing Your ROI
There are many other tools on the Internet that allow you to monitor the performance of your landing pages, keeping tabs on their conversion rates and the rest of it, but all of this is integrated into ClickReport too.
You can not only generate a broad range of PPC-related reports for insight into the clicks of your PPC campaign, but you can also gain further insight into the return on investment (ROI) on your PPC campaigns. More specifically, since you can keep an eye on the keywords that are sending the traffic your way, you can get a much better sense of how some keywords are performing compared to others. Given this data, you can then monitor their respective rates of return and adjust your PPC campaign funding accordingly.
It’s up to you to decide what is considered a successful conversion, whether that be subscribing to your e-mail newsletter, signing up for an account on your website or completing some sort of purchase. Whatever the case, the conversion can be tracked and, thus, your ROI on each keyword and PPC campaign can be calculated.
Protect Your PPC Investment
There’s no sense in throwing your money away on a PPC campaign when a large number of the ad clicks are fraudulent. ClickReport provides you with an easy way to see who is clicking on your pay-per-click ads, reducing click fraud and helping to maximize your ROI. That only makes sense.
Signing up for an account with ClickReport is completely free, giving you 10 days to try out the system. Should you choose to continue with the service, the monthly fee is $29.99.
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