How Bloggers Can Make Money in the Pay Day Loans Niche

When you think about blogging you probably think about making money, but you probably aren’t thinking about pay day loans. On BloggingTips.com we cover a wide range of topics such as blog content, monetization and how to bring new audiences to your site.

At the end of the day if you are planning to create a blog strictly for the making money and turning it into a legitimate business, then you are going to need to who your audience is, what they want and how you can make money in the process.

In today’s example we are going to look at how bloggers can make money in the pay day loans niche.

First off let me say that pay day loans have a bad reputation for charging high interests and costing the customer more money than it might be worth. This is important to stress because we are looking at this from a blog monetization perspective and not whether an offer is our cup of tea.

A perfect example of this would be if you were to go to a local gas station and you were against people who smoke cigarettes. The service is out there and people WANT to buy cigarettes. The same holds true for pay day loans. Some people NEED to get access to fast money and they are going to have to pay a premium for it.

With all of that said, the pay day loans business is a massive one and ad networks like PayDayMansion are paying out a ton of money to generate new customers and leads.

So How Can Bloggers Make Money with Pay Day Loans?

The first thing that I want to make clear is that if you already have an established blog in the make money online, wordpress or blogging niche then you are definitely not going to want to throw pay day loans banners up on your site. It’s simply the wrong audience and you probably wouldn’t see any conversions anyway.

The best way to make money with pay day loans or any affiliate offer is to build a blog or ad campaign that is catered to that audience.

For example, let’s take a look at what some people are searching for on Google when looking for fast money and pay day loans. You will also see how much some of the advertisers are paying per click to get their ads out there.

It’s surprising to see some of the numbers in the report above. Lots of people are searching for ways to get money fast, and it’s definitely a service that is in high demand.

The RIGHT way to try and make money with a blog in this niche would be to cater to these keywords and create a financial or self help site that shares awareness of how to manage debt and finances. People who visit the site are going to be looking for this information and you can pass them along to financial affiliates offers in the process. You could even serve Google Adsense on the site and would likely see pay day loans and related offers being advertised. This would give you an idea of what type of offers work best with your traffic.

How to Use PayDayMansion Affiliate Network

If you are already active in the affiliate marketing space then you’ve probably seen various pay day loans offers on many different networks. You probably also noticed that many of these offers have some very high payouts, some in the $100+ range.

I mentioned PayDayMansion.com earlier as one of the ad networks that specializes in pay day loans offers. If you are ever able to find niche ad networks that specialize in a small and focused area, there is a good chance that they know what they are doing and what works. PayDayMansion focuses only on pay day loans and you can watch the short video below to learn what they are all about.

Since they focus only on pay day loan offers, they know what type of creatives and landing pages work best. As an affiliate of their network you will also get to take part in their wide range of affiliate payouts which range from $1 to $180 per lead. The difference in lead pricing is based upon customer data and approval ratings.

As mentioned earlier, the pay day loans space is an extremely competitive, yet also lucrative niche to be in. When building out niche sites, the same basics and principles always apply… create quality content that provides value and aim for longtail keywords.

Even though the “paid advertising” methods for promoting pay day loans is extremely competitive, there is always room to grow in the long tail and organic search business. Not only can you potentially make money from the different offers out there to promote, but financial sites are always in high demand and if you have the quality content and traffic there is no reason why you wouldn’t be able to sell the site or keep it as a side income.