This is a Sponsored post written by me on behalf ofCooper Tire forSocialSpark. All opinions are 100% mine.
It’s always fun and exciting to see the new and creative ways companies come up with for getting the word out there on their latest products and services. Cooper Tires is the latest one in the spotlight as they are currently running a Cooper Tires “Take the Money & Ride” promotion.
We all know that the internet is now more of a conversation than a place for people to read and search for articles. This means integrating fun promotions and awareness of your product and brand among major blogs and social networks is key for finding success.
Hats off to Cooper Tires for throwing this promotion together. Now let’s take a look at what it’s all about.
Cooper Tires “Take the Money & Ride”
With Cooper Tires being a well known and trusted name among car owners they wanted to run a fun promotion while also offering an $80 Visa Prepaid Card for customers to take advantage of.
In addition to providing value to the customer, Cooper also wants to spread awareness on how their customers can extend the life of their tires while staying safe in the process. While many of us think of tires as just wheels that get our vehicles from here to there, they are actually a lot more complex and using the right inflation, size, type and rotation of tires will maximize the life of your tires and even extend your gas mileage!.
The most important factors in tire care are:
- Proper tire size, type and load capacity (or load range)
- Proper inflation pressure
- Proper vehicle loading
- Regular tire rotation
- Regular inspection
- Proper tire repair
- Vehicle condition, alignment and maintenance
- Good driving habits
You can visit the Cooper Tires web site to learn more about the company and how to make the most of your tires and driving experience, or you can also view the video below.
How to Create Value and Spread Awareness with Social Promotions
Cooper has done an excellent job at putting this promotion together for bloggers and site owners to help spread awareness of their “Take the Money & Ride” promotion. The campaign has several aspects that will make it successful.
- A very valuable $80 Visa Prepaid Card which is of great interest to any customer who is looking to purchase new tires
- An excellent resource of information on their site for how to improve your tire lifespan, good driving habits and Money saving and safety tips.
- The company also has a very active social following with over 100,000 fans on their Facebook Page, another 11,000 on Twitter and their own YouTube channel full of videos.
There aren’t many brands that are doing an excellent job on their social networking channels and how to actually relate with their audience and provide value at the same time. Cooper Tires is one of the brands that are doing it right!
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