The success of your blog is driven by metrics. You may think there are straightforward methods of increasing your traffic, but many factors, including storage space, bandwidth, website backups, and database protocols can affect your website’s performance.
If you don’t invest in hosting solutions that meet your traffic needs, then your visitors will be unhappy and your traffic will suffer. Websites that run improper hosting will slow down during peak times; your website may even become unavailable.
Website downtime
Picture this scenario. You’ve launched an immensely successful email campaign and visitors begin to trickle in. As word spreads across social media, more people start to flood into your blog.
If you haven’t invested in hosting scaled to your purposes, however, your blog will start to lag, taking longer periods of time to load. Visitors become frustrated with the long wait times, and hit the “back” button.
As more traffic flows to your blog, it eventually crashes, displaying a 404 error. Now you’re losing web traffic and the opportunity to connect with new readers.
An unreliable hosting service can severely damage your web presence. This is extremely frustrating, especially if you’ve invested a lot of time and energy in social media promotions and email campaigns.
How can you prevent this type of digital breakdown? Search for hosting that has a high allotment of monthly bandwidth. This number will dictate how much traffic your blog can handle.
In addition, you’ll want enough hosting storage for your blog media and pages. In case of emergencies, it’s highly recommended that you back up your blog. An up-to-date copy of your files can be immensely useful during events of prolonged downtime or missing data.
Remote access
The digital era has taught many entrepreneurs that major shifts occur within seconds, even instantaneously. Stock prices rise and fall as they are traded hundreds of time per second.
If you blog about current events, you may need to post time-sensitive materials immediately to beat the competition. Your audience expects you to be a resource that provides materials on a timely basis.
What happens if you’re traveling and unable to reach the computer you normally use for blog updates? Well, hosting services with remote access desktops enable you to access files and databases with ease, from any computer in the world.
You can also explore remote desktop apps for mobile devices, which allow you to open files, upload them to your server, and post them from a smartphone or tablet.
Technical support
Who do you turn to for technical support? If your blog experiences down time, or if your hosting doesn’t appear to be functioning correctly, do you have a support system to troubleshoot errors?
If you rely on your blog to generate income, it can be a major hassle to work out tech errors and glitches on your own time. A reliable hosting service that’s scaled to meet your business needs should have a dedicated support team to troubleshoot errors along the way.
Make an emergency contact sheet that lists the support helplines and email addresses for your hardware, software, and web-based services. This contact sheet can go a long way in helping you pinpoint the cause of an issue and find the solution.
As you move forward with improvement to your blog, assess the amount of traffic you anticipate over the next few months. Look into scalable hosting and support solutions, so your content will continue to reach viewers.
Your blog should be able to withstand a large influx of traffic, leading to greater conversion rates and brand visibility. A reliable hosting service can be the key that takes your blog and business to the next level.
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