Facebook has been evolving in its appearance, functionality and global reachability since its inception. The Facebook metricsare efficient platforms where users, reviewers, marketers, and manufacturers come together. The metrics actually help in assessing the global consumer market on different parameters. The user views of a particular product now can be categorized as direct or viral, i.e. views that are obtained from a friend’s recommendation. This gives a realistic picture for the marketing companies regarding their product reference popularity. These statistics are often made available to registered marketers in the form of extensive spreadsheets data and charts. Users can download them in simple steps and use them to improve their marketing strategy in the long run.
The other Facebook metrics are based on organic reachability. That is views that are posted by people who are not product followers or fans. They are chance visitors who happened to view the product details and posted their view. This is the category that is of most importance for the marketers. These are potential leads that can be converted into a practical sale. 
There is another category of Facebook metrics that is targeted at passive users or engaged users. They basically do not have any interest in buying a product but are casual viewers who like to spend some time chatting with their friends. When their friends go idle, they just start exploring the various other features available on the current page. Their clicks can happen anywhere in the content block. This data gives a comprehensive idea of the number of casual visitors to the marketers. Now they can plan attractive schemes and discounts and add them to the video or content of their campaign to attract this category of viewers also.
People chatting on Facebook often talk about the latest products they have purchased, service obtained or the latest posting or video they have come across. This type of Facebook metrics gives a fair idea to the marketing organizations about the level of recommendations done by these users and the global reachability of this referring.
CTR or click through rate is one of the other crucial metrics that is based on number of responses obtained for e-mail or other type of marketing communication. This shows their readiness level in going for the product purchase and the probable time duration required for the conversion. Based on these statistics, the marketing strategy can be changed to quickly convert these potential leads.
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