The Internet continues to level the playing field, allowing entrepreneurs, startups and small business owners to compete at almost the same level as much larger corporations. If it were not for the web, I likely would not have forged my career as a freelance writer and guys like Zac Johnson would have never made it as Internet marketing professionals. There are affordable tools out there for just about everything.
You might associate press releases with big companies like Samsung and Sony, but even your humble home-based business can get in on that action through sites like PRWeb by Vocus. In effect, you get the ability to post your news release on the web and it will stay there forever, “earning you new business time and time again.”
A Complete Press Release Service
No matter the size of your company, there is a great value to be extracted from having a press release written for news you may have to share. Maybe you’ve just launched a new product or you’ve expanded your business into a new area. A press release can help announce that news to the world.
Just as you can outsource your other needs, like website design or accounting, you can also hire someone (like me) to write a press release for you. However, having that press release simply reside on your own website really limits your reach and that’s why services like PRWeb are so valuable.
When your press release is listed on PRWeb, it is far more likely to be found by people who are interested in your industry or niche. The press releases posted on PRWeb generally rank really well in search engines, making it easy for people to find your business. PRWeb will also distribute your news to more than 250,000 subscribers and as many as 30,000 bloggers and journalists. This vastly increases your visibility and improves your chances of overall success.
What Does a Press Release Look Like?
It’s important to note that you should only use a press release when you have something is newsworthy. There has to be a story there. A new product launch is the most typical, but there are all sorts of other stories that are appropriate.
For example, BloggingTips.com head honcho Zac Johnson appeared on The O’Reilly Factor with Bill O’Reilly on FOX News, getting interviewed by Jesse Watters for a special segment at BlogWorld & New Media Expo in New York. To help further grow his personal brand, Zac published a press release on PRWeb that discussed the interview and segment from FOX News. He could have just put up a blog post about the experience (which he did), but having the press release published adds a lot more to his credibility and visibility.
Prices Start at Just $99 Per News Release
The price you pay depends on the level of service that you’d like to receive from PRWeb. The basic package is $99 per press release and it includes having your news release permanently hosted on PRWeb. It can then appear in search engines and news sites that may aggregate stories from a certain related industry or niche.
There are currently five PR packages offered by PRWeb. Moving up from the basic package, you get the $159 standard package that gets your release sent to thousands of news outlets, the $249 advanced package that includes search optimization and submission to premium news sites, the $369 premium package with multimedia support and delivery to premier news outlets like Associated Press, and finally the $499 financial package for distribution to top business and financial sites like the Wall Street Journal.
I would personally recommend that you opt for at least the Standard, if not the Advanced package. The added investment means that your press release will be automatically distributed and seen by a lot more people than if the news were simply hosted on the PRWeb site alone.
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