You’ve decided on a topic for yourblog that interests you and has a solid potential readership. After working on your style and voice, you feel you’re ready to get out there in cyberspace and grab those readers.
Remember that every bit of exposure helps so you’ll need to adopt some simple seo tips that can make a big difference.
Start with the headline. While it’s important to keep in mind that catchy headlines show off your style and wit, the best ones are aware of what the most likely searches will be. For example, Why WordPress Whisks Your Words Away sounds great, but Five Reasons Why WordPress Is Easy To Use, is much more specific and more likely a parallel to someone’s search.
Link to past blogs. Using links is a preferred method getting good page rankings but you need to be careful about the quality of links adopted. Link to questionable sites or use a link farm and you can easily find yourself in hot water with Google and possibly even punished. Why not kill two birds with one stone and link to some of your past blogs when that’s possible? The easier you make it for the search engines to crawl through you site the better; why not add to your own exposure even more by tying your blog posts together?
Research keywords. The method to use for getting the right keywords is a lot like the one you need for writing a good headline. Think about the most likely ones people are using to find you and not necessarily what you think best describes your blog. There are lots of options here and you need to be aware that choosing keywords with the most searches usually means getting the ones with the most competition, and that’s not always the best route. A big part of the decision is about deciding on your target audience and whether you need the accessories like geographic tagging.
Regardless of the path you finally decide on, there’s no getting around the fact you need to use search engine optimization to get your blog to where it needs to be. Above all, you need to write well and learn the best places to put in those keywords. Work on getting this technique right so they don’t sound clunky and forced and you’ll be sure to get the most from the ones you finally decide on.
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