When you gain enough of a social media following, you develop a certain level of freedom with regard to content creation. Once you are viewed as a subject expert, people will follow you and read your blog posts, even if they don’t specifically address your niche topic.
You may be an industrial design expert, but during your downtime you’re an avid golfer. It’s possible to turn your passions into lucrative and buzz-generating blog posts, because as a blogger, you’re essentially selling readers your worldview and turning your perspective to different issues.
Here are some ways to use your blog presence to explore your hobbies.
Make a List
Are you a jack-of-all-trades? Some people have multiple hobbies. But you don’t want to stretch yourself too thin trying to write blog posts on a multitude of interests.
Draw up a list of potential hobby subjects. Narrow it down to one or two major topics — the ones you care about the most. It can be difficult to blog regularly about a new topic, so it’s crucial for you to pick ideas you are passionate about. Otherwise, you’re apt to run out of steam and lose interest in hobby blogging.
Once you have one or two hobbies selected, start generating article subjects. Deploy the same blogging tactics you use for everyday industry blogs.
Can you write something that will help others? How can you provoke curiosity among your everyday readers who don’t happen to share this hobby?
The key is to speak to a general audience. You don’t want to divide your industry audience by speaking only to those who share the hobby. Everyone should look forward to your hobby posts, because they convey the same excitement and fun that pulled you into it.
Make connections with your niche
Release these recreational posts on a regular basis, but don’t turn them into work. You should be able to relax as you write the articles.
Enjoy this opportunity to research your hobby at great length, while still providing information to your loyal blog audience. Poll your current followers on social media, and see who else enjoys your interest.
If there are enough followers, you might want to invite them to a second newsletter that’s dedicated to your shared interests. Connecting with audiences over multiple interests will guarantee that your articles retain a magnetic pull.
As you enjoy yourself, don’t forget the main purpose of your blog. Your hobby posts should not take over; they should complement the main topic. Your industry-based articles and expertise should continue and shine through.
Promote your worldview
Hobby posts can add definition to your online personality, and make it more “three-dimensional.” People can easily feel a sense of disconnect while reading blogs, since they’re accepting advice from a stranger over the Internet.
Fun, hobby-related posts can create a humanizing effect for your web presence, which should make it easier for strangers to relate to you. If an industry professional stumbles on your blog, he or she might have an easier time overcoming shyness and speaking to you if you include blog posts about, for example, collecting cartoon posters.
It’s unwise to be constantly consumed with work. Hobbies, sports, and recreational activities help us unwind; they make us human. Once you’ve established yourself as a credible and valuableindustry expert, you’ll be amazed by how many people will read your unrelated posts, and are excited to hear you sound off on different subjects.
Just think about the most amazing teacher you ever had. He or she would probably continue to be great, even while teaching another topic. Try posting on new topics and experiences; you may be surprised by how loyal your audience really is!
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